Bad Email Marketing

Bad email marketing, in reality can damage or destroy two most important things in your business; your customer relationships and your bottom line.  You need to realize that seeing failed customer communications as negative not neutral events.

Below are the things where email marketing may go bad and will surely have a negative impact on your organization:

Negative brand perception will decrease your revenue.

Negative involvements decrease the value of your brand. The quantity of time and money a customer will devote on your brand is linked to the emotional value they ascribe to it.  If they somehow have bad experiences with your brand they tend to change brand. Worst they tell their friends not to buy your products.

Lowered expectations will increase churn

What will lead to some stirrup starts from one irrelevant email that sets a lower expectation for the next email, creating a downward spiral of decreasing engagement from email marketing scheme.

Irrelevant content will lead to decreased in engagement

Wasting your customer’s time with irrelevant content of emails reduces your mind share and will likely takes away from your bottom line.  The worst thing that could happen that all marketers are trying to avoid is that your emails are considered spam.

Failed communication will increase customer acquisition cost & inability to activate signups into repeat buyers

Those pennies spent failing to acquire new customers add up, and if you aren’t learning from your mistakes, you end up throwing good money after bad.

Solution with Voicent

Today, a lot of software are available that helps you produce good emails rather than bad ones for your email marketing propaganda. Voicent’s BroadcastByEmail is a feature rich email marketing software that will not only help you tackle your email marketing, but also guarantees you with good revenue.

You don’t need to accept poor email performance anymore. Today, marketers have access to incredibly powerful tools like the well-known Voicent software that has no monthly fees like those email service companies that have charges. That is right!  All Voicent software are one time purchase and own it forever. Now the power to deliver better customer experiences and transform your performance is within reach.

Moreover it works with email service like gmail.  You can import mailing list and even change the mailing list size.  That’s not all with the full version you can track if your emails are opened or ignored.