Many email servers (SMTP) nowadays may not deliver your emails if your bulk emails are considered by their spam checker. This is especially true if your email servers are from your ISP. In addition, even your SMTP server sends your email out, your email may still landed in people’s spam folder if it is considered to be spammy.
To improve your bulk email delivery, please consider the following:
- Reduce spam keywords in your email subject and body. In general, sales related words like FREE, DISCOUNT etc are to be avoided. You should google it to find out more keywords to avoid
- Increase the idle time between sending emails. You can set the value when you start your email campaign. If you have a small list, you should keep that value large, like 5 to 10 minutes
- Personalize your email. Use an email template that utilize contact’s CRM fields. In Voicent’s email designer, you can insert these CRM fields to the email template, and these values will be replaced with actual values of the contacts.