Mashable: SMS marketing top mobile trend

The continued importance of SMS marketing top a list of five major mobile trends reported by Mashable.com

Noting that about 90 percent of the U.S. population owns a cell phones , the vast majority of which are SMS-ready right out of the box, the article describes SMS as “one of the most popular communication methods in the world.”

The article also noted that, in May, more than 65 percent of U.S. mobile subscribers used text messaging on their mobile devices, reflecting an increasing trend in adoption of the technology.

Earlier this year, Voicent added BroadcastBySMS, an automated, interactive text-message-broadcasting software to its suite of broadcast communication tools.

Voicent’s tool has the distinction of being the only one on the market capable of automatically collecting and responding to SMS message replies.

up 1.4 percentage points versus the prior three-month period, according to comScore, making texting the top cellular device feature for all U.S. consumers, aside from calling.