Want to start doing an email newsletter but don’t know where to begin?

Voicent has begun distilling its How to Guide for Email Newsletters into brief articles specifically geared to various industries.

The first in the series focuses on small- to medium-sized businesses looking to create email newsletters for lead generation, customer relationship management and up-selling to existing customers.

So far, the series takes readers from conceptual stages through subscriber list creation and management.

So, the material will be expanded to design and more advanced list management, content management and broadcast options.

Once the series is completed, we’ll be gearing the material to other sectors including faith communities and non-profit organizations.