Text marketing refers to the use of a mobile device to endorse a certain product or service. So a lot of companies and businesses can benefit from using this form of modern marketing by sending SMS messages or text messages a consumer. These messages often contain specific promotions for sales or discounts and are sent to consumers via their cellular phones. Text marketing has become increasingly popular among marketers. Nevertheless, this kind of marketing may have a longer reach than other types of mobile marketing because of texting's popularity. Consumers must opt in to receive text messages from companies on their cell phones; consumers can also opt out if they decide they'd no longer like to receive them. Text marketing is also cheaper compared with the other types of mobile marketing, such as display ads and, as you can pay per text message sent, the amount you pay really depends on the volume of messages that you plan to send. Text marketing is also known as text message marketing, SMS mobile marketing, and mobile text marketing.