How to Improve Telemarketing Engagements

On one side of the coin in keeping customers happy, the saying ‘The customer is always right’ rings true in so many levels. But the other side of the coin, in a nutshell which explains ‘happy employees make happier customers’, can sometimes be neglected nor, in worst case scenarios, is unheard of.

In this article, we highlight the flip side of the coin to boost telermarketing engagements. This focuses on how companies can take a step further so to keep their telemarketers happy with their call center jobs. This strategy aims to ensure that their call center agents are engaged with their duties, hence keeping them aligned and driven to meet their business goals as a progressive telemarketing company.

Boosting your telemarketing engagements

1. Create a survey method. This serves as your channel where your agents can confidently answer the critical questions that concern their employment. This article is a good example as it enumerates critical questions such as ‘Do I know what is expected of me at work?’, ‘Is there someone at work who encourages my development?’, or ‘This last year, have I had opportunities at work to learn and grow?’ This may take some time but rest assured, favorable results will be gained.
2. Open communication is key. Keeping communications as honest, objective, and respectful as possible never fail to keep telemarketing engagements at its peak. Give it a try and see how it impacts the organization.
3. Empowered employees are the happiest people. When your call center agents are given a sense of purpose, recognition, and freedom to build their own processes, systems, and workflow, it will reflect on how they go about their doing their jobs. Therefore, happy employees make happier customers

If you’re running a large multi-city enterprise and want to keep your mobile communications open, Voicent offers scalable, multi-level text/SMS Surveys which allows you to add and collect unlimited questions and responses as well as sending automated follow-up questions. More about it here.