Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. They are embracing the shift from the selling process to the buying process, moving marketing from a cost center to a revenue generator. By replacing the old linear sales model with a new holistic approach, companies are redefining the way marketing and sales teams work together.

The new buying landscape has changed marketing’s approach to lead generation and management. This tectonic shift has created a need to improve upon outdated systems that can no longer keep up with the demand to increase lead flow, ensure lead quality, and prove program effectiveness and ROI.

Companies that implement a marketing automation system to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently. Here’s how email marketing optimizes marketing programs and can help companies:

• Create a faster and more predictable revenue cycle

• Increase profitability with tactics that result in higher conversion rates

• Align the efforts of marketing and sales teams to substantially increase top-line revenue growth

When companies implement a lead management process using a marketing automation system, they improve their interactions with prospects from the initial point of inquiry through closed deal. Through systematic digital profiling, and behavioral and demographic scoring capabilities, marketing automation systems can create highly-targeted campaigns that reach the right people, with the right message at the right time in the buying cycle.

Automation systems also allow companies to produce complete marketing programs—from email creation and landing page design to launching complex drip and nurture campaigns—in a fraction of the time that it takes companies who are not using such systems.

Email marketing will provide a huge productivity boost for marketing. It also gives marketing teams better metrics on how their campaigns are performing, and more options to improve those campaigns. Where marketing previously had to run campaigns manually, they can now run fully and automatically. The result: marketing can run more campaigns with fewer people, and still deliver more qualified leads to sales.

Today’s marketing teams are taking more responsibility for revenue, delivering more strategic support to sales teams and striving to close more business more efficiently.

Simply increasing database size through purchasing lists, creating inbound buzz or launching outbound campaigns will have little impact if a company is unable to manage the influx of names properly. Companies must be able to keep up with increase lead flow, ensure lead quality and prove program effectiveness.

To maximize the profitability of every inquiry, be it from prospect or existing customer, companies need a solution that supports both the marketing and sales teams, such as funnel filling programs and laser focused campaigns that propel inquiries into prospects and prospects into customers.

The way companies use and pay for customer relationship management (CRM) software has changed considerably over the past decade. Switching from a predominantly perpetual license-based system, where companies paid a large up-front sum and then smaller annual maintenance fees, providers nowadays are now moving towards monthly or annual subscription fees to access the software on the Internet. Some providers are also offering a one-time payment only plan – which in this case is gaining popularity due to practical reasons.

The various pricing schemes can create confusion among buyers as they try to assess the total cost-of-ownership (TCO) of different CRM services priced under various schemes. For example, there are still several companies offering license-based pricing models. Also, some companies offer a subscription option in addition to a perpetual license option.

No two CRM solutions are the same, and of course pricing varies as well. Because of the wide difference between the up-front and continuing costs across product offerings, a single-user or single-year cost analysis is incomplete. Instead, it becomes necessary to compare the total costs of the various offerings and delivery models over time.

While many systems are sold via a subscription model, customers often pay significantly more than the quoted monthly subscription fee due to hidden fees and other limitations that can increase the total cost of ownership. Hidden fees include upcharges for system usage – which is very hard to calculate and budget.  It still adamant to check and ask from the service providers about the hidden charges or better yet include the surcharges.

Choosing the right CRM for your business includes many factors. Total cost of ownership is but one of these factors. However, the importance of low TCO increases when considering the lifecycle of the CRM deployment. Choosing an inexpensive system may seem a smart choice for businesses now. But if that system cannot scale as your business grows, the deployment can prove more costly in the long run. Also, while some products seem to be licensed at a certain price, be sure to ask questions regarding additional fees to integrate that CRM tool with other systems, or for mobile access.

This article provides some basic insight into the costs of buying and maintaining a CRM system. Several pricing and deployment models exist—and it is important to understand which model best addresses the pressing business issues. Before making any decision, be sure to plot out the value to be generated from the deployment, including, but not limited to, the hard dollar costs.

The challenge of meeting inquisitive expectations of clients requires highest efficiency on part of an agent. The general problem that opposes call centers is of dead and unproductive interval between calls. The call center agents are usually mowed under the fruitless minutes frivoled over repulsive answering machines or busy signals. Even the process of dialing the number manually is tedious in itself. Recent study shows, if one makes hundreds of calls a day, only 25-30% of them would turn out to be a productive with a live person. In a typical scenario, 40-60% calls would be unanswered, around 10% might be answered by answering machines, faxes, models or other electronic devices, around 5% of them would be busy and the rest would face network hurdles or even identified as invalid numbers.

Without question, predictive dialer is a huge relief in present age is of aggressive competition where huge business corporations are contesting with each other to deliver the best to the clients. It is an automated system that place outbound calls, monitors its frequency and forwards live answered calls to available agents. Predictive Dialers automatically dial a set of telephone numbers and are functional enough to single-out answering machines, busy signals, live responses etc.

Voicent powerful predictive dialer

Voicent Agent Dialer – easy to use predictive dialer software that dramatically increases productivity and improves campaigns.  It triples the amount of time your agents spend talking to real prospects and customers, instead of dialing numbers.

Moreover, by using a predictive dialer to filter out unproductive calls, agents can better focus on phone conversations with customers, and leave the rest to the predictive dialer.

Voicent’s predictive dialer is very feature rich and affordable software.  One time purchase and own it forever.

Features of Voicent Agent Dialer

Agent Dialer comes with the following features:

• It can broadcast pre-recorded/pre-designed messages.
• It can be used to skip busy lines, no answer lines, and disconnected lines allowing you to make better use of your agents.
• It can transfer live-calls to your agents while mass broadcasting. Using Agent Dialer’s predictive dialing mode will increase the efficiency of your agents by automatically filtering out unproductive calls and only involving your agents when a live human is on the line.
• It can operate in predictive dialing mode and semi-automatic dialing mode. In predictive dialing mode, you can simply skip answering machine pick-ups or leave a message of your choosing.
• It utilizes an Excel-like interface to easily organize your customers’ information.

That’s not all, if you also purchase Voicent Call Center Manager product it gives you more features such as:

• Automatic monitoring and management of regulatory compliance for dropped-call rates.
• “Whisper Coaching” capabilities for fast and highly effective training of new agents.