Across the world, people are booting up and logging in to seek out the best product or company to support their business needs. The fact of the matter is that too many businesses are getting lost in the marketing shuffle. One important strategy that has gained popularity for engaging and retaining customers is the creation and supply of excellent content.

Email marketing has never been labeled as fad or gimmick. It is one of the key strategies businesses can employ to build brand awareness and boost brand preference. There is no substitute for content when it comes to making your product as a headline and increasing ability to reach previously unknown customers. This promising combination is what customers like to read, share and eventually buy into. Here are the three ways truly superb content can help your business shine.

Contents that helps you get spotted without even trying

From blogs and articles to infographics and webinars, content comes in all shapes and sizes. Content syndication is a great vessel to get your message out to your potential customers, but once truly head-turning content hits people’s screens the sharing process becomes automatic. Contents will open doors. Engaging contents gets passed from one professional to another, putting you and your product in front of prospects you didn’t know you missed. This vicious cycle can help you out when you least expect it because witty, helpful and engaging content never went out of style.

Build relationship through contents

There are several stages in the lifecycle of effective email marketing. The first step in this cycle consists of creating content that reaches as broad an audience as possible. Amazing videos, helpful infographics and creative blog entries all help form a strong first impression of your brand. The second stage should be focused on distributing content that is relevant to your prospects, such as whitepapers, buyer’s guides and case studies that zero-in on a specific pain-point and how your product can help. Once your credentials have been adequately established, it’s time to move on to stage three. This stage is mostly about closing the loop, moving from lead generation to actual sale. Content at this point should speak to your product’s specific benefits and capabilities.

Content allows you to lead through trust

Content is an outstanding source of lead generation, hence it needs a slight stench of aggressive push for a sale. Content is a great way to build trust, because you can create webinars, white papers, blog post and tweets that possess unique insights and helpful tips relevant to the field of your product.

For most businesses, the single most important piece of software is the call center software. Business class systems usually start out costing a few thousand dollars, and the price increases proportionally to the size of the system and number of features that you want. The business class systems that we will discuss are intended for ten or more people in the office.

What are the features that we are looking for?

The features that convey value to your business and connect your business to the world are going to swell the total cost of the software. They will sell you all the features that you might need, but you need to be extra careful and select if it will add value to your current business or will it save you money in the long run.

Basic Features

What we need to consider for your call center software are the features that are beneficial. You might want to consider an auto attendant that will greet your callers once they call in. You might also need to check the conferencing features, especially if you are dealing with finances and have to talk to your customer and a person from his/her bank. Call hold are also adamant. You need to have great hold music while the employee is doing something else. Research shows that having a great hold music increase customer satisfaction.

Advanced Features

Advanced features will append significant cost to the total system and will add an on-going cost over the life of the system. However, this could be offset by the customer service and time saving ability they bring. Some of the advance features that we can add are option to locate the last employee that the caller talked to. We can also put in the Computer Telephone Integration (CTI). It provides the ability for the phone system to interact with a computer system. Examples are a user clicking on a telephone number on the computer screen and the phone system automatically dials the number (reduce wrong numbers and save time). Or, when a customer is calling in, the phone number from the Caller-ID is automatically parsed and sent to the computer for identification and the customer’s account is displayed automatically even before the employee answers the phone.

Conclusion

The right call center software depends on your company’s needs. They need to be tailor fitted so that in the long run, it will definitely be worth the expenses or investment that you have made.

Introduction

Since mid-nineties email marketing was used in businesses.  Today, it is one of the most powerful tools in any company’s marketing scheme. Email marketing costs less and drives a higher return compared to traditional marketing strategies like direct mail, print ads, or trade shows. Success is also easier to achieve than with offline strategies, also the return can be easily tracked.

With all of this, it has made email marketing a vital instrument for small and start-up businesses. Simple email marketing is particularly effective for instant purchases. However, when the purchase of a product or service requires a lot of investigation and includes a longer decision-making process, simple email campaigns could be less effective.

About Hosted VoIP

Using a Hosted VoIP, a third party company manages your entire phone system. At first you consider initial setup and activation costs; you will also need to purchase IP telephones for use with Hosted VoIP. In addition, your company also downloads any essential software to make the system always available, operational and keep it up to date. The phones can also be leased, that depends entirely on your needs. The Hosted VoIP provider then externally manages and provides all other hardware.

Once all of the components are in place and good to go, the Hosted VoIP provider takes over and handles all call management.

Email Marketing for more sales

If a potential customer engages with your campaigns, but isn’t ready to buy yet. Then that means there’s little more that you can do with a simple email marketing system except continue to email them.

However, with a customize email marketing; you can continue to engage with that customer and look for signs that they are getting ready to purchase. For instance, suppose your company attends a major trade show once or twice a year. Your sales agents will record the most capable leads from this show, while the rest are entered into your sales database.

With simple email marketing, these leads are rarely reconsidered even though a lot may become potential to future buyers. Customize email marketing, on the other hand, will continue to send them messages and monitor the website looking for behaviors indicating that they are looking to buy. When such a behavior is detected, the system will alert the Sales team to reach out. This will make every marketing program you conduct more efficient, you continue to obtain the profits of each program month after month.

With Voicent’s BroadcastByEmail

BroadcastByEmail software is ideal for opt-in email marketing, newsletter publishing, event management, customer communication and email notifications. Surveys consider this customize email marketing software on of the best!

With just one click, send an unlimited number of personalized email and automatically track if and when your mail is opened. It also handle bounced emails and manage un- subscribe requests. You can buy Voicent’s BroadcastByEmail once and own it for life. There are no monthly or per piece fees or charges.