Monthly Archives: January 2015

Often the value of the in-house call center is put on the back burner or ignored outright. It’s because deciding the technological needs – particularly the software needs – is so very confusing. Even after looking over a gazillion data … Continue reading →

Before talking to vendors about call cener softwares, it’s important to identify the objectives you want to achieve with the new system. This includes quantifiable objectives, such as new revenue potential, cost savings, increased number of calls handled per representative, … Continue reading →

Every marketer knows integration is a marketing tool with unlimited potential. By integrating marketing automation with a Customer Relationship Management (CRM) system, a smart marketer can engineer programs that drive qualified traffic, prioritize leads and measure end-to-end results. A fully … Continue reading →