From what used to be just a “good to have” capability has now transformed into a tool that most companies need to have – that’s what Customer Relationship Management software has become. It has been seen that not all companies who implemented CRM software solutions have received all the benefits promised to them.

Improving the quality and efficiency of their marketing process, reduce the hassle of getting and keeping customers and finally getting to develop the profitability of the company is what most companies who launched CRM software dream of.

But the big question is why are there companies that are unable to get all the benefits from their CRM solutions?

The intricacy of these solutions can prove to discourage even most experienced users. Originally this kind of software only focused on managing and recording interaction with your customers but now that has changed since one can now track deals and manage the sales force. A lot of users got confused due to the fact that what was once known only as a communication management tool has now become this complex. Therefore making most of it’s users daunted by how intricate this has become.

It also did not produce the expected improvement in customer satisfaction. Customers tend to look for an experience that the system is not yet able to provide. Also there are some security and privacy matters to look into.

If the solution is intended to be used fruitfully then one must be able to convince the senior management that their support – for the funds for the project – is important and also they must realize that changes need to happen not only in the business practices and culture but also in the very organization of the company itself.

Before when these kinds of solutions and software were being developed they were a bit intimidating and complex to say the least; the return of investment is different from company to company and in a lot if cases, the installation did not deliver even the minimum level of expected gain.

As of today, modern CRM solutions are starting to be more direct and easier to use. Also a lot of today’s solutions are cloud based making acquiring these types of solutions much much more cheaper and costs can increase incrementally as more modules are used. Affordability has definitely improved. We can easily say that the situation has changed drastically since those early versions.

Integration has been known by every marketer to be a tool of immeasurable potential. By integrating marketing automation with a CRM (Customer Relationship Management) system, engineering a program that can drive adequate traffic, prioritize leads and computer end-to-end results can be made by a smart marketer. A fully adapted process brings a heighten customer experience and hastened sales.

A lot of companies are hesitant to convolute their existing marketing systems or launch a new learning curve for their marketing, customer support and sales staff. As more and more businesses look for profitable ways to tackle the power of integration, marketers who chose not to accept it are looking to be more on the disadvantageous side.

Even though the integration posts a lot of benefits, one should look into these for things that are significant advantages for almost all businesses.

GROWING BEYOND LEAD GENERATION

We can’t deny that technology has helped in evolving some of the best practices but still some marketers tend to stay with outdated business paradigm, where lead generation is merely seen as only action matters.

One can escort their prospects and customers through the steps of their buying cycle by simply presenting significant content such as emails or simply landing pages at the right time.

CONTRIBUTING THE DATA YOUR BUSINESS LEADERS NEED

Integration provides this by syncing data two ways between your CRM system and marketing automation. Here are some things to consider.  Detailed forecasting models; fast reports t and scoring methodology.

KEEPING SALES LIABLE FOR SLA’s

Emphasis of timing can’t be exaggerated in a successful, high-functioning marketing automation effort. Oversight is important to assess the success of your sales team’s effort.

MOTIVITATING CUSTOMER LOYALTY

It’s always more cost-effective to keep an existing customer rather than get or pursue a new one, it’s a known rule in marketing.  But failing to care and keep existing customers is almost one of the frequent issues when it comes to marketing automation.

This is where integration can prove to be a huge help. Giving you the option to track lead activity past handoff and even after past the win can continue the conversation, enhancing the relationship, and even allowing you to increase the revenue from that said customer.

To sum it all up, integrating marketing automation with your CRM system is bound to give you lots of benefits. It’s starting to be a necessity and it’s uncompromising to your company. Companies who tend to use smart integration plans will get multiple rewards from it.

From what used to be just a “good to have” capability has now transformed into a tool that most companies need to have – that’s what Customer Relationship Management software has become. It has been seen that not all companies who implemented CRM software solutions have received all the benefits promised to them.

Improving the quality and efficiency of their marketing process, reduce the hassle of getting and keeping customers and finally getting to develop the profitability of the company is what most companies who launched CRM software dream of.

But the big question is why are there companies that are unable to get all the benefits from their CRM solutions?

The intricacy of these solutions can prove to discourage even most experienced users. Originally this kind of software only focused on managing and recording interaction with your customers but now that has changed since one can now track deals and manage the sales force. A lot of users got confused due to the fact that what was once known only as a communication management tool has now become this complex. Therefore making most of it’s users daunted by how intricate this has become.

It also did not produce the expected improvement in customer satisfaction. Customers tend to look for an experience that the system is not yet able to provide. Also there are some security and privacy matters to look into.

If the solution is intended to be used fruitfully then one must be able to convince the senior management that their support – for the funds for the project – is important and also they must realize that changes need to happen not only in the business practices and culture but also in the very organization of the company itself.

Before when these kinds of solutions and software were being developed they were a bit intimidating and complex to say the least; the return of investment is different from company to company and in a lot if cases, the installation did not deliver even the minimum level of expected gain.

As of today, modern CRM solutions are starting to be more direct and easier to use. Also a lot of today’s solutions are cloud based making acquiring these types of solutions much much more cheaper and costs can increase incrementally as more modules are used. Affordability has definitely improved. We can easily say that the situation has changed drastically since those early versions.