CRM sellers these days are progressively releasing software solutions based around the idea that their user interfaces have to be as customer-centric as their products’ users are supposed to be. To be exact, the user interface has to empower agents facing customers with real-time, critical customer information in a very user friendly way.  No doubt CRM has become a crucial tool for most call centers and businesses in any industry today.  Thus, if present within a company with more departments, this would become difficult, since in different department, agent will need access to different bits of data from the same data set. This would only mean that there is a great need of CRM providing role-based or user-customizable interface tools designed for flexibility and integration.

We analyze a lot about customer experience, and rightly so. But where does that experience begin?  Most probably, it begins with the initial contact between the business and the customer, and then we conclude that everything that comes before that is not pertinent, and we know that’s not the case.  To an extent, it should be the groundwork the business lays and the experiences that lead the customer to the business — the customer must be informed with other customer experience even before the two parties have made their first contact

New generation of CRM user interfaces are built on the idea that the user understands his main role and the data that’s important to it, and that more data is better than less data if it’s easily accessible and can be organized in a way that helps each role do his or her job easier and faster. Otherwise, more data – especially the data that doesn’t immediately affect the user’s job performance – is just an impediment.

Call Center CRM

Voicent Call Center CRM is one of the CRM software today that is very intuitive and helps manage your customer data with ease.

• It helps businesses or call centers better understand the customer needs by keeping track of each customer’s interactions and previous encounter.  That can be used and displayed to agents at the right time in the event of contact or future contact.
• Can help informed prospects even before first contact with this software that provides credible and professional contact experience.
• Other good points for Voicent Call Center CRM software is that you can design and manage various marketing and sales campaigns with saving call status and customer choices such as opt-out automatically.
• Customers are also well serve with Voicent Call Center CRM being able to automatically share customer contact information among different agents of an organization.

Holidays are the time of the year where entrepreneurs strategize to send holiday-style emails with somewhat mindless subject lines. Do these stuffs work? Regrettably, the most often answer is quite unclear, a lot of factors affects their decisions, sometimes they want and sometimes they don’t.  However, if we can control what email marketing styles you adopt, it would definitely increase your chances of customers buying your product or services.

Below is the list of do’s and don’ts that will help you evade the snares of unsuccessful holiday emails and guarantee you get the results you want:

Do’s:

Set up goals.

Raging from clicks, downloads or purchases, it still need goals. It is essential to think about the strategy behind every email – just like you would any other email.  This will certify that it is not all about sending a holiday email marketing email.

Be creative!

You need to find a way to stand out from all your competitors – remember you and your competitors all have the same goal. You can incorporate creativity into your email by thinking of a amusing subject line, giving a creative offer or time sensitive discount, or creating a new asset about your product and the holidays.

Include social.

Usually, audience or possible customers do not check their emails during holidays as much as they normally do. Like the case that they could be refraining from work related emails.  So in order to grab their attention, make your email marketing offers available in any medium – blog, ads, etc.

Don’t:

Forget about other holidays!

There will be hundreds of emails around holidays like Christmas, Halloween and Thanksgiving – but don’t let the smaller, less celebrated holidays go to waste. Use lesser-known holidays as a chance to be imaginative and make a splash.  Stuffs like these could be a great opportunity.

Miss out on sending awesome follow-up!

After you have shaped a super-amazing, considerate and amusing holiday email, your next step is to consider what you will do with the people that adapted or showed interest. You must not forget about making a follow-up plan, it will take your program to the next level.

Overdo it and spam your audience.

Make sure you always put thought on your email marketing, just like you do with evry other email.  Don’t stray from your best practices when emailing your audience, even during the holidays.

Voicent BroadcastByEmail

Voicent BroadcastByEmail is excellent email marketing software that would help you gain your customers attention.  With just a single click you send personalized emails and track them if they are opened by your possible customers. So what else do you need?  This software is also perfect for handling bounced emails and manage unsubscribed requests.

A lot of people wonder how shifting to the cloud should reduce your call drop rate, after all the same people still man the phones.

The answer lies behind understanding the principle behind automatic resource provisioning. This is a standard feature of cloud-based systems. So, how does it impact call center performance?

Let say, if a company has an on-site premise call center solution, there will be a finite number representing the maximum number of calls per hour that the system can handle. Prior to first set up, it would have been planned to accommodate to the predictable traffic load and consent some slack for expansion.  This means that the system would be partially underutilized. Traffic increases with time. Under-utilization happens if capacity is greater than demand. It could host a potential loss of business if the traffic is greater than the capacity.

For some time a company want to upgrade capacity, you’ll eventually have excess capacity for some time and if it continues to grow again, you’ll find yourself short of capacity once again. This would not be that efficient and not a good way to run a business.

When you use a cloud call center solutions, one of the basic premises is that getting capacity on demand beats fixed, forecasted capabilities.

We know how cloud call center systems work. As queues increase beyond a predetermined number, you can hire additional lines being made available to engage customers with the interactive voice response system that in many cases is adequate to resolve issues. As the queue shortens, the lines are surrendered back. In this scenario, capacity and demand have a much closer relationship. As demand rises, so does the capacity and there is a very small gap between the two. The result – queues are short, fewer customers leave. There is lesser unnecessary slack as well.

Voicent’s Call Center CRM

Now knowing how cloud call centers helps your business.  Why stop there? With the help of Voicent’s Call Center CRM you can provide a professional and credibility-enhancing contact experience for prospects and customers.  Not only that, Cloud Call Center CRM is also great for Helping organizations identify and better understand customer needs by keeping track of customer interactions and displaying them right at the point of future contact.   It also helps in designing and managing various marketing and sales campaigns by saving calls status and customer choices (such as opt-out) automatically.

With this tool, automatically sharing customer contact information among different agents of an organization, increasing organizational intelligence and efficiency would definitely serve customer at best!

Moreover, with Voicent Live – a hosted service that includes a variety of tools such as a fully featured CRM along with VoIP cloud-based auto dialer and predictive dialer tools, you can effortlessly connects and automates your communication tools, sales & marketing campaigns, customer service and business processes in one stunningly simple cloud service.