Tips for Email Marketing

Holidays are the time of the year where entrepreneurs strategize to send holiday-style emails with somewhat mindless subject lines. Do these stuffs work? Regrettably, the most often answer is quite unclear, a lot of factors affects their decisions, sometimes they want and sometimes they don’t.  However, if we can control what email marketing styles you adopt, it would definitely increase your chances of customers buying your product or services.

Below is the list of do’s and don’ts that will help you evade the snares of unsuccessful holiday emails and guarantee you get the results you want:

Do’s:

Set up goals.

Raging from clicks, downloads or purchases, it still need goals. It is essential to think about the strategy behind every email – just like you would any other email.  This will certify that it is not all about sending a holiday email marketing email.

Be creative!

You need to find a way to stand out from all your competitors – remember you and your competitors all have the same goal. You can incorporate creativity into your email by thinking of a amusing subject line, giving a creative offer or time sensitive discount, or creating a new asset about your product and the holidays.

Include social.

Usually, audience or possible customers do not check their emails during holidays as much as they normally do. Like the case that they could be refraining from work related emails.  So in order to grab their attention, make your email marketing offers available in any medium – blog, ads, etc.

Don’t:

Forget about other holidays!

There will be hundreds of emails around holidays like Christmas, Halloween and Thanksgiving – but don’t let the smaller, less celebrated holidays go to waste. Use lesser-known holidays as a chance to be imaginative and make a splash.  Stuffs like these could be a great opportunity.

Miss out on sending awesome follow-up!

After you have shaped a super-amazing, considerate and amusing holiday email, your next step is to consider what you will do with the people that adapted or showed interest. You must not forget about making a follow-up plan, it will take your program to the next level.

Overdo it and spam your audience.

Make sure you always put thought on your email marketing, just like you do with evry other email.  Don’t stray from your best practices when emailing your audience, even during the holidays.

Voicent BroadcastByEmail

Voicent BroadcastByEmail is excellent email marketing software that would help you gain your customers attention.  With just a single click you send personalized emails and track them if they are opened by your possible customers. So what else do you need?  This software is also perfect for handling bounced emails and manage unsubscribed requests.