Creating Landing URLs
A Landing URL doesn’t sound like much, but it can have a huge impact on your business and how you manage leads. A landing URL provides tracking capabilities across your website for your leads and customers so that you see exactly what products or services they’re interested in. Automated information acquisition can be leveraged by your sales teams to improve the quality of their engagements. That means time saved for you, and the customer.
A sales team that can see customer engagement with the website provides the insight necessary to offer information the customer missed, or deals the customer might not be aware of. This improves the overall experience for the customer and the sales person.
Under Setup -> Website -> Landing URL you will find the option of defining a landing URL. Click “+Add” to setup a new Landing URL.