What happens when the inbound marketing do not get you the leads to meet your quota? You have to utilize outbound prospecting.
Cold emailing or calling can be a daunting task. However, outbound marketing/sales is extremely similar to inbound marketing/sales. For outbound success, you have to do your research, i.e. to understand who you are reaching out to and why he will care. Before emailing or calling, make sure you answer the question Why you, and Why now.
The best places for research are the companies’ and employees’ LinkedIn page. Most of the LinkedIn pages should contain the person’s current job and title. Find out what matters to them and their past affiliation. Check company’s website, the about us page and management team.
To increase your chance, follow-up is extremely important. That’s where a integrated system like Voicent can make your effort more efficient. The whole process of engagement can be fully defined, tracked, and reminded automatically in the platform. It is also important to have a system that is capable of contacting a large number of prospects automatically.