Smart Cold Calling Tips for Effective Lead Conversion

Is the cold calling era dead? How many businesses do you know have put this sales tactic on hold because of sheer frustration and disappointment?

If you are still doing cold calls like it’s still 1998, then this article is for you. Here, we explain how cold calling has stood the test of time with your same team but with more improved tools, a better research, and more creative sales strategies.

We give you a lowdown on the quick and easy cold calling tips we’ve gathered to convert more prospects to loyal customers.

1. Realign your goals. Gone are the days when cold calling has always been about the act of making a call and sealing the deal right away. It is not. The purpose of cold calling is to take the first step to build a rapport with the client, set an appointment for a longer conversation, and patiently get the chance to make the sale. The goal is to earn the prospect’s commitment to spend few minutes with you. It pays to avoid hard selling on the first call or you’ll lose their interest. If you make or break it, it’s all right. Try to perceive it as a win-win situation. Every call is a learning experience.
2. Start with a proper market and prospect research first. Come in prepared, The simple act of delivering calls with extra value gives a huge advantage than just doing cold calls that show zero investments with the clients. Briefly research about the clients for a more personalised approach and your prospects will appreciate you more for that.
3. Stick with a killer open. Hubspot states the reality of ‘while only about 1% of cold calls convert to meetings and 90% of top-level B2B decision makers don’t respond to cold outreach anymore, I asked several sales experts about the secret sauce that puts a cold call in the elite, successful 1%. So, what makes the approach effective? Turns out, you need a killer open.’
4. Plan your questions ahead. Prepare a cold calling script if you must. We recommend doing so as it makes a huge difference in communicating your message clearly and confidently.
5. Use the power of technology. Cold calling era is not dead but it has been revamped and truth of the matter is, it is continuously evolving. Once you’ve sealed that next call appointment date, make sure to keep in touch by sending them your appreciation through email or SMS. You may use this opportunity to mention your next call’s details.

To make your job more convenient with reduced time consumption and a more effective workflow, Voicent Call Center Workflow Automation Engine’s Workflow Trigger feature may be the perfect solution for you.

By using our Workflow Trigger features, you can eliminate performing routine tasks by automating certain tasks such as conveniently triggering phone calls via email and SMS. What’s more? Our call center software utilises integrated solutions for voice, email, and text messaging tools plus our powerful built-in CRM where you can manage all customer data and interactions all in one place. Our trigger functions works best with our other marketing and sales automation solutions, drip email creation, web form automation, sales tracking capability, sending survey email and a lot more. So if you’re interested, drop us a line and let us help you design the solutions you need.