Is the cold calling era dead? How many businesses do you know have put this sales tactic on hold because of sheer frustration and disappointment?

If you are still doing cold calls like it’s still 1998, then this article is for you. Here, we explain how cold calling has stood the test of time with your same team but with more improved tools, a better research, and more creative sales strategies.

We give you a lowdown on the quick and easy cold calling tips we’ve gathered to convert more prospects to loyal customers.

1. Realign your goals. Gone are the days when cold calling has always been about the act of making a call and sealing the deal right away. It is not. The purpose of cold calling is to take the first step to build a rapport with the client, set an appointment for a longer conversation, and patiently get the chance to make the sale. The goal is to earn the prospect’s commitment to spend few minutes with you. It pays to avoid hard selling on the first call or you’ll lose their interest. If you make or break it, it’s all right. Try to perceive it as a win-win situation. Every call is a learning experience.
2. Start with a proper market and prospect research first. Come in prepared, The simple act of delivering calls with extra value gives a huge advantage than just doing cold calls that show zero investments with the clients. Briefly research about the clients for a more personalised approach and your prospects will appreciate you more for that.
3. Stick with a killer open. Hubspot states the reality of ‘while only about 1% of cold calls convert to meetings and 90% of top-level B2B decision makers don’t respond to cold outreach anymore, I asked several sales experts about the secret sauce that puts a cold call in the elite, successful 1%. So, what makes the approach effective? Turns out, you need a killer open.’
4. Plan your questions ahead. Prepare a cold calling script if you must. We recommend doing so as it makes a huge difference in communicating your message clearly and confidently.
5. Use the power of technology. Cold calling era is not dead but it has been revamped and truth of the matter is, it is continuously evolving. Once you’ve sealed that next call appointment date, make sure to keep in touch by sending them your appreciation through email or SMS. You may use this opportunity to mention your next call’s details.

To make your job more convenient with reduced time consumption and a more effective workflow, Voicent Call Center Workflow Automation Engine’s Workflow Trigger feature may be the perfect solution for you.

By using our Workflow Trigger features, you can eliminate performing routine tasks by automating certain tasks such as conveniently triggering phone calls via email and SMS. What’s more? Our call center software utilises integrated solutions for voice, email, and text messaging tools plus our powerful built-in CRM where you can manage all customer data and interactions all in one place. Our trigger functions works best with our other marketing and sales automation solutions, drip email creation, web form automation, sales tracking capability, sending survey email and a lot more. So if you’re interested, drop us a line and let us help you design the solutions you need.

On an unprecedented level, running a business that requires labor intensive and high volume sales and marketing campaigns can lead to potentially overwhelming the  organisation’s ability to exert their maximum potential. As this does not help in any way in achieving business goals, there is a plethora of ways that we can execute to avoid this, hence maximizing your organization’s potential.

Through the help of streamlining your business procedures through sales automation tools, you can focus on generating high quality leads, boosting customer relationship, and at the same time, making your employees happier at work. This can help triple your agents’ productivity level, save time, improve your reporting and sales forecast, and more importantly, increase sales rate—overall improving your outbound sales strategy.

Moreover, through sales automation, generating insights for your business can be done easier and in no time. Understanding insights into your customer behavior brings an important impact to every business. Through this way, you can identify how you can continuously improve and evolve your business strategies.

Capabilities of the Voicent Sales Automation Software

Our Voicent Sales Automation Software is our solution that covers all these. A powerful tool that focuses on generating sales leads and so much more, it functions to track deals, automatically add deals to agents, and measure agent performance.

• This tool can send personalised sales messages through its built-in message designer, send messages in other languages through our multilingual text-to-speech function, and record interactions.

• Our sales automation software utilizes its powerful built-in CRM by integrating it to your website to collect more data on your leads. This can be done by building web forms in the Voicent Call Center software. To learn on how to create web forms, follow the steps here so you can quickly deploy lead collection mechanisms without coding the entire process yourself.

• Integrating the Voicent Sales Automation technology with our lead management tools allow us to get the most of customer/lead interactions with software and websites. Workflow Triggers, Landing URLs, and Workflow Progress. This way, it adds value to your business by allowing your agents to be more proactive with their engagements.

• To further boost proactivity, your can check our previous article on Outbound Sales and how our Outbound Sales Tools to optimize their productivity.

• Interested to explore on how you can maximize sales automation to boost your business? Drop us a line here and let us help you out.

Since the introduction of the Telephone Consumer Protection Act (TCPA) law, it is vital to understand that automated telephone dialing systems that play pre-recorded messages to consumers for sales purposes, especially to cell phones, are prohibited in the US by the TCPA law. In effect, auto dialing for sales and lead generations in the US have been subjected with major restrictions and deterred operations of some businesses.

Recent rules also allows phone companies to block robo calls without the consent of consumers. There are also more apps available to block robo calls.

Nevertheless, this should not hinder on how businesses can utilize the power of auto dialers and outbound calls. Hence, this guide runs down a number of effective ways on how businesses that require auto dealing services can stay compliant with the TCPA regulations.

1. Depending on the nature of your business, may it require marketing and sales automation, audio encoding, or phone surveys to name a few, a written consent may be required for telemarketing campaigns. These include messages that advertise or encourage customers to purchase your products. Otherwise, messages that aim to inform non-commercially fall under non-telemarketing campaigns. While it is not imperative for the latter, a written consent may be useful in many ways.

2. Create your consent forms as clear and comprehensible as possible to prevent from future liabilities. It is important that the consent forms states that it covers up to four years in effectivity. Make sure it coherently says that the consumer gives permission to receive any form of auto dialing communications. The consent form should primarily include the phone number which is agreed to be called, callees’ written/electronic signatures, a statement that states the potential clients are not required to give consent as a result of buying goods or services.

3. Requiring opt out mechanism is a must. The Federal Communications Commissions  has declared that consumers may revoke consent any time through any possible way. An instruction on how to stop receiving communications should be detailed. This covers how clients can unsubscribe, cancel, or stop any further communications possible.

Reminder: We at Voicent cannot in any way give out legal advices that concern call center software solutions. We strongly recommend that seeking legal assistance with full understanding of the federal and state laws is vitally important in protecting your business and steering clear of potential TCPA liabilities.