What is Email Dripping?
Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip marketing is distinct from other types of marketing in two ways: The timing of the messages follow a pre-determined course and the messages are dripped in a series applicable to a specific behavior or status of the recipient.
Using Voicent Live Email Dripping Features
Your lead list, after qualifying and nurturing your leads, is now refined to the point where your company has a solid idea of which leads you want to stay engaged with and which leads are deserving of more or less time. Setting up Email Dripping, a consistent (but not overwhelming) flow of emails and content to your best leads, will keep your contacts engaged with your company. This will also have the benefit of maintaining your company's presence in the minds of your prospects. When they decide they need to pull the trigger on purchasing a product or service, your company will come to mind after you have stayed in constant contact with your prospects, maintaining engagement.