Cross-selling is a major revenue generator for businesses, it’s part of how product development is steered. That being said, a lot of the time businesses will fall flat when trying to execute the cross-sell marketing campaign. It’s a matter of … Continue reading →

Having a CRM is an extremely beneficial factor of any business management system. It’s more than “all of the customer data” in one place, it’s a way for you to actually get to know them. By using a customer tracking … Continue reading →

In today’s world of sales and marketing, call centers are using data-driven tactics to convert leads into sales more and more efficiently. But why is there so much pressure to adopt these newly forming procedures and the underlying technology that … Continue reading →