Is cold calling dead? Over 70% say no
“Do you find true cold-calling (on the phone, not email) works in 2023″?
According to a recent survey by saastr, most respondents answer with no. Here are the breakdowns:
Yes, cold phone calling works: 41%
Works a little, but not much: 33%
No, cold phone calls don’t work 26%
It is a simple survey question and and according to the author, a log of phone-based cold calling may not be 100% cold. In many cases, it is in responds to certain actions, such as visiting a website or attending an event. But the conclusion seems that many companies are still conducting businesses over the phone successfully.