Earn more through CRM Integration

Integration has been known by every marketer to be a tool of immeasurable potential. By integrating marketing automation with a CRM (Customer Relationship Management) system, engineering a program that can drive adequate traffic, prioritize leads and computer end-to-end results can be made by a smart marketer. A fully adapted process brings a heighten customer experience and hastened sales.

A lot of companies are hesitant to convolute their existing marketing systems or launch a new learning curve for their marketing, customer support and sales staff. As more and more businesses look for profitable ways to tackle the power of integration, marketers who chose not to accept it are looking to be more on the disadvantageous side.

Even though the integration posts a lot of benefits, one should look into these for things that are significant advantages for almost all businesses.

GROWING BEYOND LEAD GENERATION

We can’t deny that technology has helped in evolving some of the best practices but still some marketers tend to stay with outdated business paradigm, where lead generation is merely seen as only action matters.

One can escort their prospects and customers through the steps of their buying cycle by simply presenting significant content such as emails or simply landing pages at the right time.

CONTRIBUTING THE DATA YOUR BUSINESS LEADERS NEED

Integration provides this by syncing data two ways between your CRM system and marketing automation. Here are some things to consider.  Detailed forecasting models; fast reports t and scoring methodology.

KEEPING SALES LIABLE FOR SLA’s

Emphasis of timing can’t be exaggerated in a successful, high-functioning marketing automation effort. Oversight is important to assess the success of your sales team’s effort.

MOTIVITATING CUSTOMER LOYALTY

It’s always more cost-effective to keep an existing customer rather than get or pursue a new one, it’s a known rule in marketing.  But failing to care and keep existing customers is almost one of the frequent issues when it comes to marketing automation.

This is where integration can prove to be a huge help. Giving you the option to track lead activity past handoff and even after past the win can continue the conversation, enhancing the relationship, and even allowing you to increase the revenue from that said customer.

To sum it all up, integrating marketing automation with your CRM system is bound to give you lots of benefits. It’s starting to be a necessity and it’s uncompromising to your company. Companies who tend to use smart integration plans will get multiple rewards from it.