The following articles disucsses the major reasons marketing automation is an important facet of any modern sales or marketing team: Scalability – No matter the size or complexity of your business, you always want to optimize your efficiency. Using Voicent … Continue reading →

Lead management refers to the process of capturing, responding to, and managing leads. It’s important that, on top of effective campaigns, you have standardized ways to help the customer through every step of your sales pipeline. As one might suspect, … Continue reading →