Monthly Archives: March 2016
Account-based Marketing
In today’s economy generic marketing material that appeals to the masses isn’t always the best move. In fact, as of late, many companies are deciding to do just the opposite. Account-based marketing is the reflection of “markets of one” in … Continue reading
Marketing Automation
The following articles disucsses the major reasons marketing automation is an important facet of any modern sales or marketing team: Scalability – No matter the size or complexity of your business, you always want to optimize your efficiency. Using Voicent … Continue reading
Lead Management
Lead management refers to the process of capturing, responding to, and managing leads. It’s important that, on top of effective campaigns, you have standardized ways to help the customer through every step of your sales pipeline. As one might suspect, … Continue reading