Category Archives: General
Target Account Marketing
Target Account Marketing is a collection of protocols and tools that aims to let marketers execute programs against their most profitable accounts. This isn’t something that overrides account based marketing practices, but rather it’s a way for companies to further … Continue reading
Top Sales Objections, and How to Overcome Them
When making a sale, there’s often a point when the lead will have a major objection to moving forward because of one reason or another. In this article we’ll go over three of the biggest objections to sales and how … Continue reading
7 Phone Skills Sales Reps Need
In the world of sales, sometimes it isn’t enough to be a cheery, helpful person. You’ve got to be able to draw from a core set of sales skills that promote efficiently converting leads into customers. In this article we’ll … Continue reading