Having a CRM is an extremely beneficial factor of any business management system. It’s more than “all of the customer data” in one place, it’s a way for you to actually get to know them. By using a customer tracking … Continue reading →

In today’s world of sales and marketing, call centers are using data-driven tactics to convert leads into sales more and more efficiently. But why is there so much pressure to adopt these newly forming procedures and the underlying technology that … Continue reading →

As the buzz for Account Based Marketing (ABM) continues, it’s important to stay up to date on the terms and practices associated with ABM. Before diving into the gory details, why do people choose to use ABM? Well it’s pretty … Continue reading →