In today’s world of sales and marketing, call centers are using data-driven tactics to convert leads into sales more and more efficiently. But why is there so much pressure to adopt these newly forming procedures and the underlying technology that … Continue reading →

As the buzz for Account Based Marketing (ABM) continues, it’s important to stay up to date on the terms and practices associated with ABM. Before diving into the gory details, why do people choose to use ABM? Well it’s pretty … Continue reading →

Target Account Marketing is a collection of protocols and tools that aims to let marketers execute programs against their most profitable accounts. This isn’t something that overrides account based marketing practices, but rather it’s a way for companies to further … Continue reading →