Monthly Archives: May 2016

Voicent CRM API (Part I): Add or Update an Entity

First, figure out the URL and required post parameters from Setup > Website > API page. The document related to “cusact” is documented on that page. However, there are other actions you can use. action=add This is used to add … Continue reading

Posted in CRM, Developer |

3 Key ABM Terms

As the buzz for Account Based Marketing (ABM) continues, it’s important to stay up to date on the terms and practices associated with ABM. Before diving into the gory details, why do people choose to use ABM? Well it’s pretty … Continue reading

Posted in General |

Target Account Marketing

Target Account Marketing is a collection of protocols and tools that aims to let marketers execute programs against their most profitable accounts. This isn’t something that overrides account based marketing practices, but rather it’s a way for companies to further … Continue reading

Posted in General |