Category Archives: CRM

Voicent CRM API (Part I): Add or Update an Entity

First, figure out the URL and required post parameters from Setup > Website > API page. The document related to “cusact” is documented on that page. However, there are other actions you can use. action=add This is used to add … Continue reading

Posted in CRM, Developer |

Account-based Marketing

In today’s economy generic marketing material that appeals to the masses isn’t always the best move. In fact, as of late, many companies are deciding to do just the opposite. Account-based marketing is the reflection of “markets of one” in … Continue reading

Posted in Agent Dialer, Auto Dialer, CRM |

Screen Pop with Voicent CRM (and other CRM Systems)

One of the most significant breakthroughs in the realm of call centers in the 21st century has been the introduction of customer relationship management software. CRM has been of great use to mostly anyone who has a massive array of … Continue reading

Posted in CRM, General |